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** SOCC BOYCOTT STRATEGY NOTES ** BEFORE YOU BOYCOTT
• Conduct multi-region Focus Groups
• Examine your Goals • Create a Petition and/or a List of Demands • Create a Governing Structure • Create a Vision and/or Mission Statement • Get Signatures & Commitments • Build up your Reserves • Have a Media Team in Place DURING A BOYCOTT
• Identify your Core Group and Supporters
• Post a List of Demands • Be prepared for a Multi-Year Campaign • Document Everything • Keep your Eyes On the Prize • It’s the Process, not the People • Take your Show on The Road • Call Upon your Allies • Publicity 101 • Be Ready to Compromise • Befriend your Adversary • Work it! • Host an Election • Prepare for Success AFTER THE BOYCOTT
• Adjust & Re-Implement your Governing Structure
• Create a list of Priorities • Delegate and Communicate • Healthy Business Practices • Be Human • Holdovers and Holdouts • Accountability • Social PH & Integration • A Note About Groupthink • Always Push the Envelope • Always Take the High Road |
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